Friday, January 6, 2012

Wintour&Guinness Media: Vintage Marie Claire Australia Advertising Campaign

For those of you who don't know, I used to be part of the Marie Claire Advertising team back in London. It was one of the best experiences of my career to date and I really love what Marie Claire is all about. Placing inspirational women at the forefront of the media whilst dealing with issues that other magazines shy away from. So I was delighted to see that the Australian edition of the magazine works to the same format and just recently whilst browsing through some vintage Australian magazines I came across this advert from a few years back promoting Marie Claire. As someone who is very much interested in advertising and media semiotics, this advert was a great representation of the Marie Claire brand as a whole - mixing fashion with real life important issues using the logos of several high end luxury brands. I've yet to see anything like it again and applaud Marie Claire Australia for their bravery in tackling difficult topics and pushing boundaries and working for a better way of life for Women not only in Australia but throughout the world.


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