Friday, May 11, 2012

WINTOUR&GUINNESS: SOCIALITES AND NEXT-BIG-THINGS HAVE A LAUGH IN THE LOOKBOOK FOR LOUIS VUITTON'S NEW SUNGLASSES RANGE

From one of my favourite bloggers Emily Weiss of Into the Gloss to accessories designer Olympia Le-Tan and illustrator Langley Hemingway (yes, Ernest's great-grandaughter), Louis Vuitton have cast their net wide when searching for new faces to feature in their latest sunglasses look book. Instead of the usual host of models (although a few of those figure as well, including Daphne Guinness’ niece Mary Charteris and Tom Guinness), the French luxury brand decided on a dozen socialites, next-big-things and a variety of creatives to bring a dose of street-cred and cachet to their new season sunglasses.



                         
Also featured are fashion designer Annabelle Dexter-Jones, California-based DJ Cassie Coane and frontman for The Dough Rollers (and Harrison's son) Malcom Ford. All of the faces featured bring their own particular style to the plate, with Weiss' signature New York urban minimalism and Dexter-Jones' youthful quirkiness on display in the look book. I also really enjoy the accompanying, which sees each of the stars don a pair of sunglasses and laugh their way through a mock-up screen test.

Check out the video below.

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