I am very fortunate to work in the centre of the city, smack bang in between the high street with Myers and David Jones Department Stores standing proudly on the Bourke Street Mall and also right beside the Paris end of Melbourne's premier Collins Street shopping district with the Louis Vuttion landmark building, Hermes and the new Masion Cartier salon. Collins Street is the ultimate pottering ground for the Melbourne's wealthy set and although not as populated with luxury brands as Bonds Street in London, the Paris end of Collins Street is one of my favorite parts of the city's to wander around. Recently, whilst strolling through the city I decided to take a trip to the new Cartier store to see what all the fuss was about. The new address was recently unveiled and the opening was a sea of red light giving the guests the feeling of being inside an actual Cartier box.
Fine woods, neutral leathers and inviting bronze hues harmonize to create an inviting and luxurious ambiance. The main attraction however upon walking around the showroom is the incredible Austrian crystal chandelier which bounces light from the exquisite jewelery around the room. Wandering around and looking at the pieces, one cant help but make a mental list of the pieces they would like. For me I became enthralled with the watches and leather goods which exude a level of luxuriousness that the average high end brand could only wish.
Cartier isn't the only store popping up on Collins Street, Paul Smith is the latest luxury brand to launch a flagship store in Melbourne. What is becoming quite evident from living in Melbourne is the amount of brands that are making Melbourne their base within the Australian market. Melbourne is fast becoming the largest populated city in Australia and with plans to inject over $150 million into a new underground subway system and the city named the most livable in the world exciting things are happening in Melbourne. A Paul Smith standalone concept store on Collins Street is the perfect addition to Collins Street and its setting within one of the heritage listed buildings is a marriage made in heaven. The rich red bricked facade, those Gothic windows which feature traditional lead lined glass and the vast amount of light filled space is set to stock the entire Paul Smith collection. As my office sits directly behind the new shop I cant wait to visit each month to pick up my notebooks and other stationary for the office.
*Images courtesy of Daily Addict