Thursday, September 27, 2012


There’s a new Australian e-retailer in town (it’s about time), boasting the best of Australian designer shopping - with a sartorial twist. Launched late last month, JASU is making waves with its new e-store, with some of Australia’s most influential fashion authorities lending their faces and style know-how to the new store. The line-up is impressive, to say the least, and includes Nicole Warne (Gary Pepper), Mandy Shadforth (Oracle Fox), Sara Donaldson (Harper & Harley), Sarah Willcocks (StyleMelbourne), Charmaine James (heart + bleecker) and illustrator Kelly Thompson – with more to be announced. The bloggers – dubbed JASU's Stylemakers - will contribute editorials that showcase their personal style and favourite items.

The site carries key pieces from a myriad of top Australian designers - including Josh Goot, Dion Lee, Ellery, Romance Was Born and Friend of Mine, to name a few – working closely with the designers and their Stylemakers to cement JASU as both an online shopping platform and a destination for styling tips and sartorial inspiration.

The Stylemakers flew to Broome to shoot their first campaign for the store last month against the breathtaking backdrop of the quintessentially Australian backdrop - with stunning results.

Want more? You can go behind the scenes of the shoot - and check out what JASU is all about here.


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