Thursday, January 31, 2013

WINTOUR&GUINNESS FASHION: BAUER MEDIA GROUP ANNOUNCES THE LAUNCH OF ELLE AUSTRALIA


Bauer Media Group has announced the launch date for Elle in Australia. The monthly magazine’s first outing will be the October issue, and will be on sale from September with the website Elle.com.au live in August. The magazine is part of the joint venture between Bauer Media Group, formerly ACP Magazines, Hearst Magazines International and French media company Lagardére Active. The launch marks the first for Bauer since the acquisition of ACP Magazines.


Peter Holder was announced as publisher of the Hearst Bauer Media joint venture earlier in January and said: “Elle Australia provides a unique opportunity to innovate and develop the brand across multiple platforms. Elle will lift the bar and set new standards – challenging every notion of what a magazine can do and be.” No editor has been named as yet.

ACP first announced its plans to launch Elle in 2011. But it later shelved the launch in the face of a tough advertising market and  then parent company Nine Entertainment Co’s financial woes.

I for one am very excited to see the launch of this magazine. Its going to be a tough job for the guys at Bauer, but best of luck to them. Its tough out there at the moment.

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