Sunday, February 3, 2013

WINTOUR&GUINNESS FASHION: VICTORIA BECKHAM TO LAUNCH ARCHIVE DRESS COLLECTION IN CELEBRATION OF HER NEW E-COMMERCE WEBSITE



Its great news that Victoria Beckham will launch a new line of dresses inspired by the most popular styles from her collections archive. The range, entitled Icon, will launch online later this month to celebrate the highly-anticipated launch of her new ecommerce site, www.victoriabeckham.com.

"Together with my personal edit of the spring/summer 2013 collections, I wanted to be able to offer an exclusive product on the site that was in keeping with the signature aesthetic that's very special to me," 

"I introduced Icon in response to requests for designs from as far back as my first collection from customers, and I wanted to find a way to offer them key dresses from the archive, but in newly-reworked colours and fabrics."

The Icon line features seven dresses, with new styles expected to be added throughout the year. Prices start at £1,000. The first dress to be unveiled, pictured above, is inspired by the designer's spring/summer 2012 collection and has been reworked in spearmint and navy.

"I hope these updated styles will become unique, limited edition pieces and am excited to revisit other archive designs as the Icon collection continues to grow,

For more information you can express your interest at www.victoriabeckham.com 

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