Monday, February 11, 2013

WINTOUR&GUINNESS: SUNDAY STYLE MAGAZINE TO LAUNCH IN AUSTRALIA NEXT MONTH



For anyone who has lived in the UK or Ireland, you will be delighted with this new. NEWS Limited will launch a new lifestyle magazine, Sunday Style, in The Sunday Telegraph and the Sunday Herald Sun, on March 3. 
 
The new magazine, which effectively replaces Sunday Magazine, will be produced by the company’s magazine arm, NewsLifeMedia, which also produces the body+soul newspaper section. A company spokeswoman said while Sunday Magazine targeted a broad audience, Sunday Style would be aimed at modern Australian women aged 25-plus.

She said staff numbers would be the same as for Sunday Magazine, but the company was investing in the new product and would include more contributors. A rich media interactive app will launch with the print version of the masthead, with a website to follow.
Editor-in-chief Kerrie McCallum said Australians' interest in style had "reached mainstream proportions".

"Style is about being well-rounded, and more than ever, style is achievable and accessible," MacCallum said. "Consumer needs and attitudes are changing rapidly and we are responding accordingly with this new magazine.” She said the brand, which will cover news, relationships, health, entertainment, fashion, beauty, homes, travel and food, would be “energetic, creative, clever and cool”. “We live in a world full of possibilities and our editorial attitude embodies this exciting new direction,” she said.

Columnists will include half of the Hamish and Andy radio and TV duo, Hamish Blake, Zoe Foster writing on popular culture, comedian Jane Kennedy on her life as a working mum, Sarrah Le Marquand writing about women making news around the world, and recipes from Donna Hay. The editorial team includes fashion director Kelly Hume, senior contributing fashion editor Meg Gray, fashion editor-at-large Trevor Stones, and Vogue Australia’s senior fashion editor, Christine Centenera, who will be a contributing columnist, as well as beauty and lifestyle director Cleo Glyde.

Sunday Style, which will be launched alongside the body+soul and taste.com.au brands, is being billed as Australia’s biggest glossy with an expected readership of 2.4 million.

I cant wait.

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