Monday, March 4, 2013

WINTOUR&GUINNESS ON HARVEY NICHOLS NEW BREED OF HANDBAG DOGS

Harvey Nichols is reintroducing the handbag dog in their latest set of advertisements but before you squeal with anger (or delight) have a look below. Unlike the terrible advertising by Australian Department stores, British department stores are eager to generate talk and talk is certainly what Harvey Nichols generate each time they release a new advertising campaign (do you remember their images with the 'wee' patches?)

The store's new spring campaign, called "The New Breed" features three sizeable hounds being toted in fancy handbags: Spud, the British bulldog, is poking out of a yellow 3.1 Phillip Lim; Pepper, a Staffordshire Bull Terrier, looks stoically on in his green Marc by Marc Jacobs; and Dozer, an English Bull Terrier, peers from a blue Sophie Hulme.

The campaign was shot by Miles Aldridge, who's worked with American Vogue and Numéro, and styled by Harry Lambert, who does the Topman ads. They'll go into print, including in the store's own free magazine, and appear across the London Underground and bus stops, as well as black cabs. And you'll get special "doggy-bag" packaging with every purchase at the Knightsbridge flagship. How wonderful...Australia take note.

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