Tuesday, July 30, 2013

WINTOUR&GUINNESS FASHION: TAMARA MELLON TO LAUNCH EPONYMOUS LABEL IN NOVEMBER


What a day guys, well I have been looking forward to this announcement for a long time now and finally Jimmy Choo co-founder Tamara Mellon announced she will launch her eponymous lifestyle brand in November. The line will encompass women's shoes and handbags as well as ready-to-wear clothing and is aimed at the busy working woman. Mellon hopes the brand will rethink the traditional retail landscape through its "buy now, wear now" ethos that will see winter coats sold in September as opposed to the traditional July. 
 
Jumpsuits, cigarette pants, structured jackets and trench coats will form the basis, with Mellon's penchant for leopard print also being included on the brand's key items. Additionally, there will be a core collection of "basics" that will carry over from month to month. Prices are set to range from $295 (£190) for a cashmere T-shirt to $4,500 (£2,940) for a ponyskin leopard-print trench coat according to reports by the Financial Times.

The brand's debut offerings will be unveiled at New York's Pace Gallery, and will then be available on www.tamaramellon.com and at stand-alone Tamara Mellon stores, which will open in New York and London in the final quarter of 2014. It is hoped that the brand will have some 60 store all over the world within the next five years. 

Mellon has also revealed that the brand, which has been part funded by Carphone Warehouse founder David Ross, hopes to expand into fragrance, sunglasses, cosmetics eventually.

I am also extremely excited about Mellon’s second book which will be unveiled in October. The memoir, In My Shoes, is expected to offer a "candid" account of the many dramatic incidents that have made Mellon "who she is today" and an account of why she ended up leaving Jimmy Choo. Now that should be a good read folks.


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