With the lead up to Christmas and the agency winding down for the festive period, there have been plenty of great events happening. Last week I, along with four of my closet Melbourne buddies attended the Ignite Media 2014 Upfront or Gignite as they were calling it. The event was held in a covered warehouse on Rosslyn Street in West Melbourne and upon my arrival in the blistering heat of the summer sun, I didn't have a clue as to what was to come.
We made our way into the venue and was instantly impressed with the set-up. DJ's, Stoli cocktails and lots of delicious food awaited and over the course of the next few hours, we lapped up everything the event had to offer including the fancy dress up photo booth.
Unfortunately for us, its was a school night and as such we had to make our way home before midnight. If only it had of been Friday, if only…..