Working within the media communications industry, I like to think that I know something about good branding and how to make a brand stand out from all its competitors. So it was a pleasant surprise to see this fantastic promotional campaign from French eyewear brand Le Specs for their new collaboration with acclaimed design duo Craig & Karl. A very interesting collection of images can be found above and below which continue the brands exercise with pop art and surrealism that was introduced with their recent collaboration with British Fashion Designer Henry Holland. All of the designs come in black frames and lenses for those black loving Melburnians and for those a little more colourful check out the crazy frames in all shades of wacky and fabulous.
Craig & Karl for Le Specs eyewear is available from all usual Le specs retailers and the labels online store here.