Fashion Designer Stefano Pilati recently introduced his first advertising campaign for Ermenegildo Zegna. The reveal is another important step in the evolution of Zegna following the presentation in Milan last June of Pilati’s first collection which people saw as him reconceptualising what a man should wear and it was just this morning as I passed the Zegna store here in Melbourne on the way to work that I realised that this season there is a little something special about the new advertising campaign.
Irish Actor Jamie Dornan was chosen to embody the brands values and impersonate the Ermenegildo Zegna Couture man. Dornan does not appear alone as he is joined by a fellow male model, Paolo Anchisi. Zegna, the brand signifies and symbolises the power-suit and razor-sharp tailoring. On his choice of lead for this role, Pilati comments “Jamie was our face of choice, not only because he is an accomplished actor, but also an unconventional model with a strong personal sense of style and substance. He has made understatement the key to his success.”
The Spring Summer 2014 advertising campaign which arrived last month will be in select print and digital media publications worldwide and was shot by leading art and fashion photography duo Inez & Vinoodh.