Thursday, March 13, 2014


While I was in Sydney recently, walking around with Abi and Jarvis, I noticed that ANZ was the principal partner of the Sydney Gay and Lesbian Mardi Gras 2014, and to show their support for diversity, they transformed central Sydney ATMs into dazzling GAYTMs turning the day-to-day activity of withdrawing money into an even better experience.

Created by Whybin\TBWA Group Melbourne, each unique GAYTM had been inspired by gay and lesbian culture, so of course they had to sparkle and shine. The designs see each ATM being bejewelled by hand in rhinestones, sequins, studs, leather, denim and fur to celebrate the festival and show ANZ's support for diversity within Australia.

As well as looking super fun on the outside, selected ANZ GAYTM screens were given a makeover to carry messages such as 'Hello gorgeous', 'Cash out and proud', and of course... 'Happy Mardi Gras!' to people withdrawing money. ANZ also donated the ATM operator fees for non-ANZ cardholders from the GAYTMs to non-profit organisation Twenty10 for the duration of the campaign. Check out a quick video below of the campaign.

ANZ has been a major sponsor of and participant in the Sydney Gay and Lesbian Mardi Gras since 2007, recently announcing a further three year commitment as inaugural Principal Partner. Great work guys.


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