Friday, March 7, 2014


2014 marks a very exciting year for Australian brand Sportscraft - they are celebrating 100 years of being one of Australia's most prominent fashion brands.
It was a young Russian immigrant Woolf Bardas who founded Sportscraft in 1914, and laid the path for what has become one of Australia’s most loved fashion brands. Woolf’s vision was inspired by the Australian way of life and his own love of sport, as well as a focus on craftsmanship and understanding the value of quality fabric and a good cut.
From humble beginnings as a door to door tailoring business, Sportscraft’s century long legacy spans across three generations of Bardas men who built the company into the great Australian retail success story it is today.
Today Sportscraft’s retail footprint has grown to over 220 locations across free standing stores, David Jones, Myer, Ballantynes New Zealand and online. It is a business that on average sells a shirt every minute and a pair of pants every two minutes. So its no surprise that their print campaigns are to die for.

This season I am particularly fond of the campaign since it features Paul Sculfor, who is an international model known for his work with Banana Republic and Aramis fragrances. It also helps that the clothes look pretty good too. For more information on the new Sportscraft collection check out the website here


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