So call me a sucker for a good marketing ploy but there is something about the new Super Elixir from Welleco. that has me slightly captivated. The brainchild of supermodel Elle Macpherson, entrepreneur Andrea Bux and Dr. Simone Laubscher, PhD, this super formula was developed by Harley Street doctor, Laubscher who is Elle's personal nutritionist and a doctor who specialises in disease prevention. The Super Elixir is said to support eleven systems in the body, including the digestion, hormonal, integumentary (hair, skin and nails), nervous and circulatory and the idea is that in just 10g a day of Super Elixir, users will get enough vitamins and minerals to boost their 'wellness', wellness being something that Macpherson is eager to promote rather than its supposed beauty benefits. The Super Elixir is available online at www.welleco.com and goes into Selfridges on May 22, priced from £32 for a Trial Pack. Check out the promotional video below from Welleco.