Sportswear is fast becoming the most lucrative area within the fashion industry. Fashion brands such as Lorna Jane, Lululemon and The Upside have fast become the go to brands for those wanting to look stylish whilst hitting the gym or the yoga studio. With an emphasis on cut and style Topman is eager to tap into this lucrative category by launching a new sportswear collection.
Fit and functionality are integral to the ethos here, with each piece designed to maximise the movement and comfort of the wearer through displaced seams and mesh paneling. Fusing this ideal with authentic sports fabrics and Topman's style aesthetic, they've produced a strong 20 piece capsule collection rich in colour and texture.
The range includes mixed panel tech and marl gym tees, running leggings and a bold signature print, all of which boasts technical materials, dry-tech wicking technology and breathable nylons. With the likes of 2XU, The Upside and Lululemon charging contemporary fashion prices, Topman's affordable pricing means that guys can now look stylish in the gym even when on a tight budget. Check out the promotional video and link to the website below.
Check out the collection here.