Thursday, September 4, 2014


Melbourne Spring Fashion Festival is here once again and this year Wintour&Guinness has been getting up and close amongst all the action taking place around the city. On Tuesday night, we attended the first of the Designer Runway Series shows taking place within Melbourne's iconic Town Hall location. Launching the spring/summer ready to wear collections and showcasing Melbourne as an iconic destination for fashion and retail, the program of free and ticketed events showcases the best fashion, retail, environment and hospitality the city has to offer. 

The Designer Runway Series Show One, was all about the couture on offer here in Melbourne. The program spoke of romantic silhouettes prevailing, capturing that feeling synonymous with spring and new love. Designers on the night included the likes of JASONGRECH, Aurelio Costarella, Carla Zampatti and Dom Bagnato.

Arriving late to a show is not something that I am particularly fond of doing. I prefer to arrive a little early, grab my seat and watch the crowds pour in from the streets, buzzing with excitement. For the first show I was very lucky to have a great spot so I felt like I was right next to the models as they walked down the catwalk. The toast of Melbourne blogging were seated in the front row and these included the likes of Phoebe Montague of Lady Melbourne and Jess Dempsey of What Would Karl Do, both of whom looked beautiful on the night. Seconds before the lights went down, MSFW Ambassador and Australian model Ashley Hart took to her seat, followed by her Dancing With The Stars partner Julz Tocker. 
The opening night was full of drama and suspense thanks to the amazing music composed, arranged and produced by The RAah Project. I hadn't seen anything like it before and it really added to the showmanship of the clothes on the night. This couldn't be more true than when the designs of Melbourne based couturier JASONGRECH took to the stage. JASONGRECH is a brand synonymous with pure luxury, specialising in couture bridal and red carpet gowns of the highest quality. Part of the fashion landscape for over a decade, his work perfectly married with the over-arching theme of the night. This was evident no more so then when a divine billowing dress in a deep aubergine colour made its way around the runway, its train flowing as if it had a mind of its own. It drew gasps and delight in equal measure from the crowd. Lady Melbourne said it perfectly in her blog piece on the night, that sometimes in group shows a particular designer just stands out, and on this occasion Grech seemed to own all the 'moments' the parade had to offer. This couldn't be more true. 
Other designers on the night included Aurelio Costarella, Michael Lo Sordo, Dom Bagnato, Gwendolynne, Nicolangela and Anaessia. 

Dom Bagnato sent a collection of beautifully crafted suits down the runway in a mixture of blues, pinks and blacks. Launched in 1984, the brand was set up by the son of immigrant parents, who possessed impeccable style and talent. Now part of the MSFW advisory board, Dom Bagnato's brand is a perfect representation of Melbourne fashion, possessing individuality, excellent craftsmanship and top notch quality. Along with GRECH, Bagnto is a brand that reinforces Melbourne fashion credentials as Australia's fashion capital. 

An excellent night and a superb way to awaken Melbourne Spring Fashion Week for 2014. 


*Wintour&Guinness was a guest of Melbourne Spring Fashion Week.


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